How to Join TikTok Creator Fund 2025?
In 2025, TikTok is no longer just a platform for trends and entertainment it has become a legitimate career path for thousands of creators across the UK. With over 1.6 billion users globally and continued growth in short-form video consumption, TikTok presents a powerful opportunity for creators to monetise their talents.
Central to this opportunity is the TikTok Creator Fund a dedicated programme that pays creators for content performance. But how exactly does it work? What do you need to qualify? And is it worth pursuing as a creator in the UK?
This detailed guide breaks down everything you need to know about how to join the TikTok Creator Fund in 2025, how it works, and how to make the most of it.
What Is the TikTok Creator Fund?
The TikTok Creator Fund is a performance-based monetisation initiative launched by TikTok to reward eligible creators for creating engaging and original content. Unlike grants or ad-revenue sharing schemes, the Creator Fund pays creators directly based on their content’s reach and engagement.
This means earnings are generated after content is published and based on organic performance, without the need for paid ads or third-party sponsorships. TikTok introduced this fund to give back to its community and empower individuals to turn their creativity into sustainable income.
The platform describes the Creator Fund as being in its early stages, with ongoing developments planned to improve how creators are rewarded. It is part of TikTok’s broader mission to celebrate and support the best and brightest talent from dancers and educators to comedians and artists.
Why Should UK Creators Care About the TikTok Creator Fund in 2025?
For creators based in the UK, the TikTok Creator Fund represents a low-entry, high-potential monetisation route. Unlike brand partnerships or influencer networks, this fund is open to anyone who meets the criteria, with no limit on the number of participants or the amount they can earn.
TikTok has committed £231 million to the Creator Fund in Europe over three years. That commitment signals TikTok’s serious investment in supporting content creators and building a professional creator economy.
There are several benefits to joining the fund:
- Direct monetisation of your content through TikTok without needing external deals
- Recognition and validation from the platform itself
- Analytics and insights to help you optimise content strategy
- Increased motivation to create consistent, high-quality content
The fund encourages authenticity and creativity, rewarding content that resonates organically with audiences. This creates a more inclusive and democratic earning opportunity than traditional influencer models.
Who Can Join the TikTok Creator Fund in the UK?
To qualify for the Creator Fund in the UK, you must meet the following requirements:
- Be at least 18 years old
- Be a resident of the UK, US, France, Germany, Spain or Italy
- Have at least 10,000 authentic followers
- Gain at least 100,000 video views in the last 30 days
- Have a TikTok Pro (Creator) account
- Ensure all content complies with TikTok’s Community Guidelines and Terms of Service
The platform requires that creators connect a digital payment method to receive funds. This ensures transparent and secure payment processing.
TikTok is clear that it does not cap the number of creators who can join. As long as you meet the criteria, you’re eligible regardless of your niche or follower type. Whether you’re a cat video creator or a fitness instructor, the fund supports diverse content styles.
How Can You Apply for the TikTok Creator Fund?
Applying for the TikTok Creator Fund is a straightforward in-app process. You don’t need to submit essays, show reels, or portfolios. TikTok evaluates your account data and history to determine eligibility.
Steps to Apply:
- Switch to a Pro account by visiting Settings > Manage Account > Switch to Pro Account.
- Enable Creator Tools within the app.
- Select TikTok Creator Fund from the monetisation menu.
- Review and accept the terms and conditions.
- Submit your application.
Once submitted, TikTok typically reviews your eligibility within a few days. If approved, you’ll gain access to a dedicated dashboard to track your earnings, video performance, and content eligibility.
In the event of rejection, you may reapply after 30 days. Ensure any missing criteria such as video views or follower counts are addressed before reapplying.
How Much Money Can You Make from the TikTok Creator Fund in the UK?
There is no fixed amount that creators receive. Instead, payouts vary depending on multiple factors. TikTok uses a sliding scale model to determine compensation.
Key Factors That Influence Earnings:
- Total video views
- Authenticity of those views (organic vs. artificial)
- Engagement levels (likes, shares, comments)
- Content’s alignment with TikTok’s Community Guidelines
- The overall number of videos published globally on the platform
TikTok adjusts the daily Creator Fund total based on how many videos are being published on the app each day, which means earnings can fluctuate significantly.
Estimated Earnings Table:
| Monthly Views | Estimated Monthly Income |
| 100,000 | £30 – £120 |
| 500,000 | £150 – £600 |
| 1,000,000 | £300 – £1,200 |
| 5,000,000 | £1,500 – £6,000+ |
While it’s not always life-changing money, many creators use the fund as a supplemental income source while exploring brand deals, merchandise, and other revenue models.
What Can You Do to Improve Your Chances of Getting Accepted?
TikTok rewards consistency, authenticity, and audience engagement. To improve your chances of acceptance and maximise your earnings once accepted, consider the following tips:
- Post regularly (at least 3–5 times a week)
- Focus on original content avoid recycled clips or copyrighted material
- Participate in trending challenges to increase visibility
- Maintain compliance with TikTok’s guidelines to avoid account strikes
- Use Pro account analytics to track performance and refine strategy
Many social media experts recommend building a backlog of 50–100 high-quality videos to reach 10,000 followers organically. Alternatively, running low-cost TikTok ads can provide an initial boost in visibility.
What Are the Best Alternatives to the TikTok Creator Fund for UK Creators?
While the Creator Fund is a solid foundation, it may not provide enough revenue to sustain full-time creators. Fortunately, there are several alternative and complementary monetisation paths:
| Monetisation Method | Description | Revenue Potential |
| Brand Sponsorships | Paid partnerships with companies or agencies | High (negotiated) |
| Affiliate Marketing | Promote products and earn commissions | Moderate |
| TikTok LIVE Gifting | Earn tips from viewers during live sessions | Variable |
| Merchandise Sales | Sell branded products or digital content | High (scalable) |
| YouTube/Instagram Reels | Cross-post content to other monetised platforms | Moderate to high |
Savvy creators often combine these revenue streams for a diversified income model that’s less dependent on one platform.
What Problems Might You Face When Joining the Creator Fund?
Despite its benefits, the Creator Fund has some limitations and concerns raised by users.
One of the most common issues reported is a drop in video views after joining the fund. TikTok has officially stated that the Creator Fund does not negatively affect reach or engagement. However, view fluctuations are common and can be caused by algorithm changes or user behaviour trends.
Other challenges include:
- Low earnings per view compared to brand deals
- Unpredictable payouts depending on platform-wide activity
- Limited support for resolving payment issues or eligibility disputes
That said, TikTok has confirmed that the programme is continuously evolving and that feedback from creators is being taken into account to improve transparency and reward models.
How Does the TikTok Creator Fund Compare to Other Monetisation Options?
Here’s a clear comparison between the Creator Fund and other monetisation strategies available to TikTok creators:
| Feature | Creator Fund | Brand Deals | Affiliate Marketing | TikTok LIVE Gifts |
| Entry Barrier | 10K followers, 100K views | Varies by brand | Low | Open to all |
| Income Source | TikTok view-based fund | Brands or sponsors | Product commissions | Audience contributions |
| Income Stability | Variable | Stable (if regular deals) | Variable | Highly variable |
| Long-Term Growth | Medium | High | Medium | Low to medium |
| Creator Control | High | Medium | High | Medium |
What Should UK Creators Remember Before Joining the TikTok Creator Fund in 2025?
Before applying to the fund, UK creators should assess their readiness in terms of audience size, content quality, and consistency. TikTok encourages creators to think long-term the Creator Fund is not meant to offer windfall payments, but to support ongoing content development.
There is no fixed ceiling on what you can earn, and TikTok states clearly: “The sky is the limit.”
You also don’t have to choose between the Creator Fund and other revenue sources. It can act as a baseline income, while you explore partnerships, affiliate programmes, and digital product sales.
FAQs About the TikTok Creator Fund
What are the updated TikTok Creator Fund requirements for 2025?
You must be 18+, live in an eligible country, have 10,000+ followers, 100,000 views in 30 days, and follow TikTok’s rules.
Does joining the Creator Fund affect reach or followers?
No. TikTok confirms the Creator Fund does not negatively impact reach. Any fluctuations are likely algorithmic or content-based.
How are Creator Fund payments calculated?
Payments depend on content views, authenticity, engagement, and platform activity. There’s no fixed CPM.
Can I reapply if I’m rejected?
Yes, reapplications are allowed every 30 days. Ensure you meet all criteria before trying again.
How many UK creators are currently enrolled?
Tens of thousands are eligible, with over half already enrolled, according to TikTok.
Is there a cap on fund size or number of creators?
No, there’s no limit on participants or earnings. TikTok is investing £231 million over three years.
What kind of content performs best on TikTok?
Authentic, engaging, and original content that resonates with communities tends to perform best.
